VP Records, the world’s largest reggae music company, announces a year-long calendar of activities in celebration of its 40 years in the United States. The year will feature a variety of music and cultural events, products, historical exhibits and experiences, in Jamaica, across the U.S., Toronto, Canada and London, England.
“VP is integral to the history of reggae and dancehall music. We take this responsibility seriously and we are using our 40th anniversary to celebrate the music’s rich heritage as we steward the genre into the future,” said company president Randy Chin. “A major focus for the anniversary is highlighting the company’s commitment to the development, promotion, and globalization of Jamaican music.”
A Reggae Music Journey – Year-long
A curated year-long visual and musical journey chronicling VP Records’ illustrious history, the installation will be at the departure terminals in Sangster International Airport in Montego Bay, Jamaica from January to June and then at Norman Manley International Airport in Kingston, Jamaica from July to December.
Reggae Trail – March
Where there is music, there is culture. Where there has been reggae music, the sons and daughters of Jamaica have also been. The Reggae Trail will be an interactive digital experience that features a map of historical locations throughout the five boroughs of New York City central to the growth of the Jamaican music industry and VP Records. Users will learn how the growth of Jamaica’s music abroad shadowed the migration patterns of its populace and how VP Records played an ongoing role in the growth of the music.
